Cheryl Hislop

Dynamic and "pressure-tested" senior marketing professional with over 10 years of experience leading high‑impact B2B conferences, trade shows, and experiential marketing programs. Expert in managing complete event lifecycles from strategy and planning through onsite execution and post‑show MQL analysis. Proven ability to increase engagement, optimize event ROI, streamline logistics, and elevate brand presence in fast‑paced, high‑stakes environments. Known for a hospitality‑driven approach, flawless execution, cross‑functional leadership, and deep collaboration with sales, product, and marketing teams.